Innovation is Blancpain’s Tradition

Blancpain is proud of its history dating back to 1735, making it the world’s oldest watch brand. Over the centuries since its foundation, the Maison has maintained its commitment to innovate and has constantly pushed the limits of watchmaking. At Blancpain, the expression “Innovation is our tradition” is a fundamental guiding principle.

Blancpain’s attachment to innovation is reflected each year in the development of new timepieces with innovative calibers, often a world’s first. Most recently, in a little more than 10 years, our quest for innovation resulted in the creation of 43 new, in-house, exclusive, and varied calibers or movements, which includes: the Calendrier Chinois Traditionnel, the Tourbillon Carrousel, the Carrousel Répétition Minutes and the Tourbillon Volant Heure Sautante Minute Rétrograde. Thanks to the constant innovation and their complete control over the manufacturing process, Blancpain has absolute freedom of creation. In-house design and manufacturing of a significant part of the components and tools; manual assembly of each movement by a single watchmaker; fully handcrafted refined finishes, even down to the last detail: the strength of the Manufacture lies in our capacity to create timepieces that are at once innovative and respectful of the Swiss watchmaking tradition. This philosophy is reflected in each of our models and all of their collections, like their classic Villeret pieces, the emblematic Fifty Fathoms diving watches, the elegant Women models or the exceptional Métiers d’Art watches.