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Seiko watch with a blue background and water splash

Seiko

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Three watches displayed against a collage of blue, green, and brown backgrounds

Seiko

The first watches produced under the Seiko brand appeared in 1924. In 1969, Seiko introduced the Seiko Astron, the world’s first production quartz watch; when it was introduced, it cost the same as a medium sized car. Recognized as a leader in timekeeping accuracy, Seiko products are often used as the official timekeepers of the major sporting events including the Olympic Games and the FIFA World Cup.