Seiko Essentials Champagne Dial Watch SUR434

The first watches produced under the Seiko brand appeared in 1924. In 1969, Seiko introduced the Seiko Astron, the world’s first production quartz watch; when it was introduced, it cost the same as a medium sized car. Recognized as a leader in timekeeping accuracy, Seiko products are often used as the official timekeepers of the major sporting events including the Olympic Games and the FIFA World Cup.